This is SpARTa!

Sparta CEO joins a panel of experts at the world-renowned Rise Art Prize awards.

On the 22nd of February, Sparta Digital CEO Zulf Choudhary joined a panel of experts at the Rise Art Prize event to discuss “how new technologies like VR, AR and AI are changing the way we discover, experience and create art”.


The prestigious event was held at London’s House of Vans venue and featured panelists including the Head of Digital at Tate, Hilary Knight, and the Director of VIVE Arts & Culture, Victoria Chang. During the discussion, Zulf was able to provide valuable insights into the possibilities of AR within art due to our leading involvement within a feature within the CityVerve Project know as the Manchester Plinth.  

The Manchester Plinth is currently located in All Saints Park within Manchester Metropolitan University campus. The top of the plinth can be scanned using buzzin app to reveal a highly detailed piece of virtual artwork which we regularly update. Displays have varied from 70’s cartoon characters and flying saucers to museum artifacts which are too fragile to publicly display.


In the coming months, additional plinths are being erected around the city of Manchester to create a series. Locations include the central library, Manchester art gallery, and the Manchester Museum.

The digital art discussion was part of a series of events which took place between 9 – 25 February. The series played host to some of the best contemporary art and artists in the world, attracting interest from the world famous Vogue Magazine.

“I am honored to have taken part in such a prestigious event. It is inspiring to see the ways in which digital tools are driving creativity within art with forms of expression and engagement” Zulf Choudhary, Managing Director Sparta Digital.”