Sparta Digital forms partnership with Global Beacon technology provider Sensoro
Sparta Digital has announced a strategic partnership with Beacon hardware specialist Sensoro. Sensoro is one of the confirmed beacon suppliers for Google’s new Eddystone open beacon format. It has teamed with Sparta Digital to provide Beacon technology for deployment within various smart city projects including smart mobility and proximity marketing.
Sensoro’s solution will operate with Sparta’s award-winning Smart Mobility & engagement platform to enable businesses to deliver digital experiences based on the user’s current physical context and location, via mobile. This helps brands to increase consumer engagement and app retention across a network of high footfall, high dwell locations. Sensoro’s Yunzi Beacon is as small as a wristwatch and simple to deploy. It knows its precise position, understands its environmental conditions and seamlessly interacts with apps on your mobile device.
The partnership with Sensoro means that Sparta Digital continues to deploy innovative solutions utilising their platforms & apps to deliver a best in class experience for consumers. Both companies will work closely together developing joint business opportunities and providing a complete end-to-end service for clients.
The announcement follows Sparta Digital’s recent Frontier Cities (www.fi-frontiercities.eu) project, developing a smart mobility app (www.buzzinapp.co.uk ) working with couple of transport operators in the North-west of England. This will involve installation of 200 beacons on buses and business premises. Following this Sparta is also considering the opportunity to deploy beacons as part of the City Verve project, which is a £10 million IoT city demonstrator project for which Manchester has been chosen by Innovate UK. The CityVerve project will demonstrate applications of Internet of Things technologies and services in four key areas: healthcare; transport; energy and environment; and culture and community. It will demonstrate a smart city at scale, aiming to provide a replicable model for other cities in the UK. For more information – https://www.gov.uk/government/news/manchester-wins-10m-prize-to-become-world-leader-in-smart-city-technology
Marketing Director, Vijay said: “With new advances from Google’s new Eddystone open beacon format, the proximity marketing sector is set to accelerate even quicker. We have already anticipated that future requirements for beacon hardware will definitely evolve over the coming months and finding the right partner was essential to our ambitious plans. Sensoro supplies a high quality product which will not only bring us increased capabilities, but also will provide us with the ability to deliver highly effective scalable solutions, at the same time enabling cost efficiencies. Sensoro will be hugely instrumental to our goal of creating a large beacon-powered network for media owners, app owners, and advertisers, and it’s great to have found a like-minded partner that has a common goal to deliver quality beacon-led experiences that consumers will value.”
Vivian Li, Co-founder & Business development director of Sensoro said: “It was important for us to have a partner who shares our vision and has the plan to implement the Smart city- European market. Just like Sensoro, Sparta Digital has a long-standing track record of successfully delivering innovative initiatives. Therefore, we’re excited about this partnership. Sensoro already has a global reach and we’re really well-placed to work closely alongside Sparta Digital as it helps develop global opportunities for both companies. This partnership is a great chance for us to collaborate and lead the market together.”